3 Tips To Get More Referrals and Grow Your Business
How agents can ask for and get more referrals from their clients.
February 15, 2024
One of the most common questions I’m asked by other agents is, “How can I get more referrals?” I get it: Referrals are the best way to create a steady stream of business you can rely on. However, asking for referrals can be a little awkward. Many agents struggle with plainly asking someone for more business, but you shouldn’t be afraid. To help you grow your business, here are my three best tips for asking for referrals and reviews from your clients:
1. Be persistent. Not every moment is the right one to ask for a referral, but you have more opportunities than you probably think. As a general rule, look for moments when you have demonstrated your value. For example, asking for a referral after the inspection period, the appraisal has cleared, or your client’s loan has been approved are all great moments to ask for a referral since they mark a major milestone in the transaction.
“While you take your clients through the transaction, ask your business partners for mutual referrals.”
2. Don’t be afraid to humble brag. If the best time to ask for a referral is after demonstrating your value, then you can’t be afraid of showing off when you do a good job. Make sure your clients are aware of what you do for them! When you can point to real results from your hard work, your clients will be more likely to give you reviews and referrals.
3. Ask your transaction partners too! Your clients are a fantastic source of referrals, but they don’t have to be the only one. While you take your clients through the lending, inspection, and appraisal processes, ask your business partners for mutual referrals. If the transaction goes smoothly, they’ll be more than happy to work with you again.
Hopefully, you find these tips helpful. In the meantime, if you’re in need of a transaction coordinator who will streamline your contract to close process AND is trained to ask for reviews and referrals on your behalf throughout the transaction, check out our services pageto learn more about our TCs and how they are ready to partner with you on your next file. I hope to hear from you soon!
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ABOUT THE AUTHOR, Brindley E. Tucker
Brindley Tucker unifies teams and helps agents increase leverage in their businesses. 1 ColumnShe is a licensed Realtor® and the owner of Your Realty Leverage, Inc., a recruiting, training, and coaching firm. This expertise, coupled with her experience as a former Real Estate Operations Coach for MAPS Coaching, now allows her to share her knowledge by assisting agents, brokers, and industry leaders to attract and retain top talent for their teams and offices. She helps bridge the gap between operations and sales through recruiting, training, coaching, and consulting the top real estate teams in the country.
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